Give Them Something to Remember

Often times when we exhibit at a trade show we give away some sort of specialty item such as a pen/pencil, magnet, stress ball, key chain, brochure, one page slicks (and the list goes on and on) hoping that these items will make someone remember us and hopefully consider us when they need our product or service. I noticed recently that when companies do this they sometimes are so focused on giving away these specialty items that they forget to give away the one thing that will never be forgotten; That’s a genuine interest and passion to learn about the other person and what they do, what their company does and how we can help them achieve personal and company objectives, solve some challenge they are having or find a way to help them save time and money. This combined with a smile and burning desire to help people will never be forgotten.

For more information on how to create a lasting impression when exhibiting please email me at or call me at 847-426-3100.






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